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  • Writer's pictureYash Gupta

Unfiltered Authenticity: An Interview with lifestyle Influencer Nikita Chopra

Lifestyle Regional Influencer Nikita Chopra

In the ever-evolving world of social media, influencers play a pivotal role in shaping trends and influencing the masses. One such influencer who has made a mark with her unfiltered approach is Nikita Chopra, known as @nikichops on Instagram. We sat down with Nikita to dive deep into her journey, inspirations, and the challenges she's faced as an influencer.

Finding Inspiration in Unforeseen Places

Nikita's journey into the world of influencing began in the most unexpected way—a lay-off during the COVID-19 pandemic. It was this turn of events that prompted her to explore her creative side and ultimately led her to become an influencer. She recalls, "Losing my job during the pandemic was a tough experience, but it also gave me the time and motivation to explore new avenues. That's when I decided to try my hand at content creation."

A Unique Blend of Background and Beliefs

Born and raised in a family that wasn't particularly religious but held onto the belief in karma, Nikita's upbringing and cultural background have shaped her unique worldview. She maintains that her values of karma and authenticity are at the core of her work. "I'm not like any other influencer," she asserts. "I share unfiltered posts, being more natural and connecting with the audience."

Creativity in Current Trends

When it comes to creating content, Nikita draws inspiration from the latest trends. Her creative process is a reflection of staying current and relevant in the ever-changing landscape of social media. "The latest trends give me ideas for creating content," she explains. "It's important to keep up with what's happening and adapt to it."

Balancing Identity and Wider Appeal

One of the challenges many influencers face is balancing their cultural identity with content that resonates with a wider audience. Nikita tackles this by staying true to herself. "I believe that authenticity is key," she shares. "I don't try to be someone I'm not. I believe that by being myself, I can connect with a broader audience who appreciates that."

Inspiration from Within

When asked about her role models or sources of inspiration, Nikita offers a refreshing perspective. "Myself, to be honest," she says with confidence. "I believe in self-motivation and pushing myself to be better every day. It's important to set your own standards and strive for personal growth."

Persevering Through Challenges

Like any influencer, Nikita has faced her share of obstacles. Low reach and engagement were among her initial challenges, but she remained steadfast and consistent. "Consistency is key," she affirms. "I continued to create content, improve, and learn from my mistakes. It's all part of the journey."

Learning from Collaborations

Nikita has had her fair share of collaborations and projects, some of which were particularly memorable. She recalls working with a few brands where she had to reshoot content multiple times to align with the brand's preferences. "Collaborations have taught me the importance of adaptability and communication. It's crucial to listen to feedback and make adjustments."

Advice for Aspiring Influencers

For those just starting their journey as influencers, Nikita offers sage advice. "Don't just look for branded partnerships right away," she advises. "Start with small shops and brands too. This is how you'll grow. Also, create content that your audience engages with and connects with the most. Authenticity and relatability are key."

In a world where authenticity often takes a back seat to curated images and personas, Nikita Chopra stands out as a beacon of unfiltered, genuine content. Her journey is a testament to the power of staying true to oneself while adapting to the evolving landscape of social media. As Nikita continues to inspire and connect with her audience, she reminds us all that sometimes, the most impactful influencers are the ones who are simply themselves.


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